Science that helps you grow
We build small, careful well-being apps grounded in published research. No miracle promises, just tools that respect both the evidence and your attention.
Our approach
We grow well-being at the intersection of seed and lab
Two values shape everything we ship, and neither is allowed to crowd out the other. Growth needs patience. Evidence needs rigour.
The seed
Growth takes patience and care. Our tools favour small, sustainable steps over streaks and pressure, because habits research suggests consistency matters far more than intensity.
The lab
If we claim a benefit, we can point to its source. Techniques in our apps come from published studies, and we say so with references rather than vague appeals to “science”.
Our products
What we’re growing
We look for needs people actually have, then grow answers to them from published research.
Mental clarity
Demist
You're not lazy. It's brain fog.
Learn more
Coming soon
Nurturing…
Coming soon
Nurturing…
From the blog
From the blog
Thoughts on the research behind our products, and on building in the open.
What brain fog actually is, according to the research
Brain fog isn't laziness and it isn't a diagnosis. It's a symptom cluster with identifiable, often fixable contributors: sleep, stress, blood sugar and movement. Here's what the evidence says about each.
Read more
New post coming soon
New post coming soon